How to Plan a Virtual Event
In the Covid era, B2B companies have been forced to consider how they incorporate digital tools for virtual team meetings, virtual client meetings, and virtual events. In particular, moving to virtual events comes with a new type of event planning and promotion. In the following article, we’ll walk you through a high-level outline of what […]
Guide to SEO for B2B Companies
SEO (Search Engine Optimization) is the process of generating organic (or unpaid) traffic to your website using strategically placed keywords and links throughout your website content and backend (or website building program). The goal of this strategy is to get your website and/or brand in front of people that would be ideal clients by ranking […]
Why You Need a CRM for B2B Marketing
Do you have a CRM? Do you use it? Do you wonder what a CRM even is? If you are engaging in B2B marketing and sales, these are important questions to answer. From our perspective the best CRM is like the best sunscreen – it’s one that you use consistently. But many businesses are missing […]
How a Fractional CMO Can Support Your Marketing Team
Achieving effective, strategic, cross-channel marketing for small businesses can be tricky. Limited staff and budgets often lead to team members wearing multiple hats and being spread thin across a vast and varying marketing to-do list. So, where does growth-focused, revenue-driving marketing fit in? Everyone has a marketing mix and an outbound—maybe even inbound—cadence, but a […]
Biz Dev and Marketing Best Practices for the A/E/C Industry
Marketing for the AE industry has its own unique challenges and rewards. The most convenient parts of marketing for AE include: In this article, we’ll walk you through some of the lessons we have learned while coordinating marketing for numerous AE clients and how you can apply this knowledge with your own internal marketing teams. […]
Is Your B2B Company Ready to Build a Social Media Presence?
Is a digital presence necessary for B2B companies? Absolutely yes, 100% it is and this includes social media. However, certain questions must be answered to make a B2B company’s presence on social media meaningful. The most important questions to answer are: What content should be prioritized?Why should a B2B company put thought and effort into […]
How Do You Know It’s Time for a Rebrand?
You are out at a networking event (pre-global pandemic) and you are crushing it, captivating bystanders with tales of how your new product/service is disrupting and forever changing the face of the industry. You did it! They want to know more and have requested a business card. You pause. You have a business card but […]
What Happens if You Don’t Have a Marketing Plan?
A while back we went into the reasons why you should formalize a strategic marketing plan. But what happens if you don’t have a marketing plan? Symptoms 1. Reactive and Disorganized Efforts Without a documented plan, your marketing activities become reactive and disorganized. Switching your priorities every week (or every day!) leads to a lot […]
6 Common Myths About Pitching to Investors
There is an overwhelming amount of information about what it takes to make a “successful” pitch deck. With the help of three experts, we can help you wade through all the disinformation on what investors respond to. We’ll cover common misconceptions, how to prioritize, what makes a compelling presentation, and the most frequent mistakes we’ve […]
Pitch Deck Best Practices
Your pitch deck is the crown jewel of your fundraising efforts. As a startup founder, it can be difficult to distill your entire journey, along with your hopes for the future, into a single conversation. However, telling a compelling story is essential to ensure potential investors want to know more. A pitch deck that is […]
Social Media Marketing: A Worthy Investment
As a business owner or entrepreneur, you most likely know who your customers are. But do you know where they are? At least 80 percent of business owners just like you are using platforms like Facebook, LinkedIn, Twitter, and Instagram to reach their customers.
The Biggest Website Mistakes B2B Companies Make
B2B company websites can be powerful tools for prospect generation… if you know what you’re doing. As a fractional CMO team, Gladiator has improved dozens of websites. These are the top issues we come across again and again no matter the industry: Designed with no user journey in mind Lack of transparency for sales process […]
