Gladiator Briefing
Company Holiday Newsletter Best Practices
The holidays are fast approaching which means it’s time to write your company holiday newsletter. Do you have a plan? The holiday newsletter is a great opportunity to re-engage your email audience. Here are some
How to plan a virtual event
In the Covid era, B2B companies have been forced to consider how they incorporate digital tools for virtual team meetings, virtual client meetings, and virtual events. In particular, moving to virtual events comes with a
Guide to seo for b2b companies
SEO (Search Engine Optimization) is the process of generating organic (or unpaid) traffic to your website using strategically placed keywords and links throughout your website content and backend (or website building program). The goal of
Why You Need a CRM for B2B Marketing
Do you have a CRM? Do you use it? Do you wonder what a CRM even is? If you are engaging in B2B marketing and sales, these are important questions to answer. From our perspective
How a Fractional CMO Can Support Your Marketing Team
Achieving effective, strategic, cross-channel marketing for small businesses can be tricky. Limited staff and budgets often lead to team members wearing multiple hats and being spread thin across a vast and varying marketing to-do list.
Biz Dev and Marketing Best Practices for the A/E/C Industry
Marketing for the AE industry has its own unique challenges and rewards. The most convenient parts of marketing for AE include: There is never a shortage of content for the website, social, email, etc. The
Is your B2B company ready to build a social media presence?
Is a digital presence necessary for B2B companies? Absolutely yes, 100% it is and this includes social media. However, certain questions must be answered to make a B2B company’s presence on social media meaningful. The
How do you know it’s time for a rebrand?
You are out at a networking event (pre-global pandemic) and you are crushing it, captivating bystanders with tales of how your new product/service is disrupting and forever changing the face of the industry. You did
What Happens if You Don’t Have a Marketing Plan?
A while back we went into the reasons why you should formalize a strategic marketing plan. But what happens if you don’t have a marketing plan?
8 Qualities of a Good Business Plan
One of the first things we ask each new client is whether they have an up-to-date business plan. This puzzles some people. “What does my business plan have to do with redoing my website, or
12 Days of Marketing
We’re rounding up marketing best practices we’ve suggested to clients this past year. From a marketing plan to a CRM, we’re laying out the best ways to get the most out of 2021 in our
6 Common Myths About Pitching to Investors
There is an overwhelming amount of information about what it takes to make a “successful” pitch deck. With the help of three experts, we can help you wade through all the disinformation on what investors
Pitch Deck Best Practices
Your pitch deck is the crown jewel of your fundraising efforts. As a startup founder, it can be difficult to distill your entire journey, along with your hopes for the future, into a single conversation.
Case Study: HHS Website Design
HHS is a forerunner in the operational service support industry, and as Gladiators, our core objective for this client was to increase its user engagement through design. Our strategies resulted in targeted victories through streamlined
Remote Team Building During COVID-19
During this global pandemic, it’s so hard to stay in touch as team members within an organization. Virtual connections often lack a personal touch. Here are some practices that Gladiator Consulting has implemented to encourage
The Biggest Website Mistakes B2B Companies Make
B2B company websites can be powerful tools for prospect generation… if you know what you’re doing. As a fractional CMO team, Gladiator has improved dozens of websites. These are the top issues we come across
3 Website Optimizations B2B Tech Companies Should Invest in Before Thought Leadership
We take all of our questions to the internet. So, naturally a high priority for lead generation is answering potential customers questions. Companies are focusing all of their energy on pumping out answers to generic
How to Set Up Goals in Google Analytics
In order to track conversions on your site, you will need to have goals set up within Google Analytics. Without these goals set up, you will not be able to make use of this section
Understanding Google Analytics: Conversions
The ultimate goal of your website is to drive visitors to take specific actions. Whether it’s signing up for a newsletter, registering for a demo, or contacting your team, in Google Analytics you can track
Understanding Google Analytics: Behavior
In the first two installments of this series we covered how to use the Audience and Acquisition sections of Google Analytics to understand who is coming to your site and how they are getting there.
Why Should You Formalize Your Strategic Marketing Plan?
In the same way that companies seek to understand the needs of their clients so that they can deliver the most useful solutions, the purpose of a Strategic Marketing Plan is to understand the goals
Social Media During a Pandemic
The pandemic has changed the way we work and communicate with one another. Some industries have been working from home, others are deemed essential, and everyone is spending more time on social media. Add on
I am a Black Woman and “No Justice” is My Reality…Thank You for Noticing
As a Black Woman, current events have put me in a bizarre position, both professionally and personally. I have seen a lot of people acknowledge their privilege publicly for the first time. When you live
One Nation
It’s challenging to make peace with recent events that demonstrate the racial and social injustice in America. The lives of George Floyd, Breonna Taylor, Mike Ramos, and many more were taken by police officers. Our
Why Gladiator?
Find out more about our team, who we fight for, and how we can fight for you. This pitch deck is a great resource to show to decision-makers in your company. Download Now See What
Statement of Qualifications
We are expert problem-solvers and your resource for strategic growth. You will receive a candid perspective and recommendations for the direction of your business strategy and marketing initiatives, as well as additional planning and resources
Why fractional CMOs are a good investment
What is a Fractional CMO? A Fractional CMO is an outsourced marketing executive that helps with customer acquisition, sales development, and company growth. They provide executive-level experience on a part-time basis, and their chief role
Understanding Your Google Analytics Data: Acquisition
Google Analytics is an extremely powerful tool which can provide you with essential data about how visitors are getting to your website, but with so many different sections and reports, it can be tricky to
10-at-10: How Our Team is Connecting During the Coronavirus Pandemic
Our Inspiration Last week, our CEO, Kristine, shared this post written by Deborah Knuckey of Kiterocket. In the post, she describes a new ritual for her team: Nine at Nine. “It’s a quick 9:00 am
Helping Our Texas Community During The COVID-19 Pandemic
COVID-19 has affected all of us. We are currently working remotely and doing our best to keep our team safe. As Gladiators, our goal is to build communities up and support small-medium sized businesses. If
Is Your C-Suite Overly Crowded?
How to achieve a balanced team while executing the company’s vision Startup culture has altered the concept of the C-suite and impacted hiring practices for companies in their early stages. Inspired by the ever-expanding C-suites
Email Marketing Best Practices You Need in Your Battle Plan for Success
Email marketing is a cost effective tool in your arsenal to communicate your products and services to a wide range of consumers. Even so, if not done well you could be missing out on better
Understanding Your Google Analytics Data: Audience
Google Analytics is an extremely powerful tool which can provide you with essential data about the effectiveness of your website, but with so many different sections and reports, it can be tricky to navigate when
How to Improve Your Email Marketing Program in 6 Easy Steps
Email is still a valuable marketing channel, but most companies struggle with lists that aren’t performing as well as they would like. Often this is because the list is full of contacts that are several
Case Study: MediaTech Ventures Website
As a Marketer and Visual Communicator that often works with entrepreneurs and startups, it is always my goal to align and enhance the brand through messaging. In the age of search engines, the web presence
Case Study: ABRAXAS Technology Branding
When developing ABRAXAS Technology’s brand, we asked the client to tell us who they wanted to be and what they wanted to bring to the outdoor advertising industry. We consolidated the brand story down to
Preparing a Small Business for Expansion and Acquisition
PROBLEM Business A came to us with a locally established brand in the Architecture, Engineering and Construction (A/E/C) industry. Like a lot of smaller engineering firms, it was named for its owner and had a
Social Media Marketing: A Worthy Investment
As a business owner or entrepreneur, you most likely know who your customers are. But do you know where they are? At least 80 percent of business owners just like you are using platforms like Facebook, LinkedIn, Twitter, and Instagram to reach their customers.
Why Do New Entrepreneurs Always Get This One Thing Wrong?
It’s certainly not for the lack of motivation or enthusiasm that many new entrepreneurs fall short in their new endeavors. No, when it comes to launching their businesses, there’s one area they most often get
How to Make Your Life Easier with Digital Collaboration
With utilization of virtual teams and freelance hires at an all time high, finding ways to seamlessly work together is paramount in today’s workplace. As a result, there is an unprecedented number of tools designed
Strategy vs. Implementation: Which One Creates Productive Growth?
You can have world-class implementation but without a strategy, how do you know it’s moving your company toward productive growth? First, let’s define productive growth by talking about what it’s not. I have seen numerous
Why Gladiator Consulting is a Better CMO Than I Will Ever Be
There’s an old saying about being a “Jack of all trades, but a master of none.” I have come to find a slightly different saying to be more accurate: A Jack of all trades is
Getting Started with Google Analytics Custom Campaigns
“Are you ready to start your journey to the far-away land of marketing metrics?” As a classically-trained graphic designer, that’s exactly what measuring marketing efforts felt like; a beautiful, distant, nearly unreachable place where marketers
Getting Things Done Together with G Suite
This guide features 10 tips to optimize your team’s digital collaboration using G Suite. See how to make the most of G Suite’s features to collaborate effectively with team members, clients, and vendors.
Google Analytics Custom Campaign Tracker
Custom Campaigns are a simple way to track the effectiveness of your marketing efforts. Adding UTMs to a URL before sharing it will allow you to track how much traffic a specific link generated. This
Case Study: The Bommarito Group Brand Refresh
The Bommarito Group is a pillar of the Central Texas architectural/engineering community. With more than 30 years of elegant, award-winning work, the company has gained a reputation for exceptional interiors and pristine design aesthetics. Gladiator
