Fractional CMOs: Unlocking New Possibilities Within Your Sales Department

By Brian Lilly

fractional cmos maximize sales efforts

Are you looking for ways to maximize your sales efforts? It may be time to take a look at how your company prioritizes, develops, and maintains sales resources. And more importantly, how sales and marketing work together to educate, engage, and convert prospects.

Fractional Chief Marketing Officers (CMOs) can be the key to unlocking new possibilities that drive success. Choosing a Fractional CMO that champions sales enablement will provide the flexible, cost-effective support and strategic planning needed to smash your sales goals. So buckle up as we explore the benefits of Fractional CMOs for sales-led B2B organizations and how they can help unlock new potential within your sales department.

How Fractional CMOs Support Sales Departments in Sales-Led Organizations

Aligning Marketing and Sales Goals

Sales and Marketing teams are closely linked in that they both interface with the prospects, but they often operate in separate silos. How can organizations ensure that these two departments are aligned toward common goals? Or at least helping each other to reach their respective goals?

That’s where a Fractional CMO comes in – they can bridge the gap between sales and marketing, helping them work together more effectively. By facilitating collaborative efforts,  they can help develop marketing initiatives that support sales objectives, such as messaging refinements, sales collateral, training tools, and other resources. With a Fractional CMO on board, companies can ensure that everyone is on the same page and working together to drive business growth. Gladiator always develops marketing strategies that align with your Sales team’s goals to bring informed prospects into the sales pipeline. 

Identifying & Optimizing Customer-Centric Strategies

The key to lead generation is accurately reflecting your target audience’s problem or pain points and delivering value that helps them on their journey to solving their problems. Every Fractional CMO engagement with Gladiator starts with understanding your customers. We often find that the Sales and Customer Support teams are a treasure trove of customer insights that help us develop content strategies that not only reach prospects, but engage them with valuable content. A Fractional CMO can help you increase your close rates with better qualified leads at the beginning of the journey, and cultivate customer retention by creating content to support the post-purchase experience.

Generating Leads with Intentional Account-Based Marketing

The world of marketing is constantly evolving, and with the rise of account-based marketing strategies, Sales departments need to adapt quickly to stay ahead of the curve. This is where Fractional CMOs really shine. They can collaborate with Sales teams to identify target accounts, create personalized messaging, and nurture leads through targeted campaigns (thought leadership, email, social media, web, collateral, and outreach strategies) that will put your company top of mind with high-revenue accounts. With the guidance and support of a Fractional CMO, Sales departments can be more efficient and effective in their outreach efforts, ultimately driving growth for the company.

Allowing Sales to Focus on Sales Activities

Too often, the Sales team is so busy trying to educate targets, create specific collateral, and amplify messages that they aren’t able to devote enough time to actually interfacing with prospects. A Fractional CMO collaborates to tackle the production work, the audience education, and the multi-channel messaging. This empowers Sales to focus on the one-to-one interactions that are so important in the B2B buyer journey. By allowing a Fractional CMO to bridge the silos between Sales and Marketing, these functions can work in tandem, creating consistency and developing trust with the audience that can increase momentum through the pipeline.

Final Thoughts

A Fractional CMO can be an invaluable asset for any sales-led B2B organization. Expertise in marketing strategy and the ability to bridge the gap between sales and marketing makes them a powerful tool for driving growth. Fractional CMOs align goals, generate leads, and focus on customer retention – all of which lead to increased revenue and better customer experiences. They are the secret weapon that can help your company unlock new possibilities within your sales department.

Whether you’re looking to increase lead generation or optimize customer lifecycle strategies, Fractional CMOs can provide the flexible, cost-effective support and strategy you need to succeed in today’s competitive business landscape. Get in touch with Gladiator CMO today to learn more about how a Fractional CMO can help your organization reach its full potential.

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