Fractional Creative Direction
Your Brand is more than a logo
Your brand is the culmination of every word and visual you put out into the world. The success of your marketing strategy hinges on cultivating trust through branding. You can build brand equity (recognition, trust, and loyalty) through effective and consistent Creative Direction across all channels and conversations.
Is your brand working for you?
Do you see your future in your marketing activities?
Does your messaging and design facilitate quick communication of value?
Does your brand speak to their need and align with their buyer's journey?
Consistency. Recognition. Trust.
Presenting a brand consistently across all platforms can increase revenue by up to 23%. (Forbes)
5 to 7
brand impressions are necessary before someone will remember your brand. (Pam Moore)
of consumers said that they need to be able to trust the brand in order to buy from them. (Edelman, 2019)
How do you build a trusted brand that lasts?
Communication starts with words. Design is only as effective as the message it’s supporting. To be successful, you need to find the most effective voice to connect with your target audience. We focus on refining your key messages to:
- Amplify the value proposition
- Define the offering
- Differentiate features from benefits
Your brand standards are the guidelines that drive consistency – which leads to brand equity and trust. Your visual system facilitates communication and flexibility. A system can grow and adapt. We aim to build visual identities that promote consistency while allowing room for variation by defining:
- Color use and meaning
- Illustration styles for graphic and icons
- Key layout requirements for logos and other info
- Font applications
- Table and Chart Styles, etc.
Visual elements should not be purely decorative. It is very hard to convert users and close deals with walls of words. We create a connection between your key messages and your visual system to ensure the highest level of comprehension and retention. Why?