Business Planning

Transform your business goals into a unified action plan for your organization

A clear and goal-oriented business plan is vital to ensure that your company’s growth is supported by all departments. Implementing metric-driven business planning helps to give every department the transparency they need to work toward the company’s goals together.

business plan graphic

Where Are You on Your Journey?

We help you fortify the foundation of your business and create targeted victories by aligning your business objectives with your strategic marketing and business development activities.

New Business | Startup | Launch

Growth | Expansion | Pivot

Acquisition | Exit | Transition

New Business | Startup | Launch

Let’s set a strong foundation for your business from the beginning!

Are you starting a new business?

Gap Analysis

Bridge the gap between what you want to do and how to do it.

Market Validation

Is there demand to support your business? How should you execute your business model to be profitable?

Fundraising Support

We’ll prepare you to present your business to investors for funding.

Audience Definition

Determine the highest priority targets and how to demonstrate value to them.

Are you ready to grow and scale?

Gap Analysis

Bridge the gap between what you want to do and how to do it.

Scalability Research

Will your business model scale effectively? Where are there impediments within your organization?

Capital Projections

We’ll help you identify resource constraints and ways to mitigate them.

Audience Messaging

Leverage existing success to demonstrate value to new audiences.

Business Roadmap

Align business activities with corresponding goals, revenue and profitability milestones.

Growth | Expansion | Pivot

Set the course for the next phase of your business with a documented plan.

Acquisition | Exit | Transition

We’ll build a step-by-step plan to prepare your business for new ownership.

What’s next for you and your business?

Acquisition Planning

Define criteria to make your business an attractive acquisition target.

Organization Assessment

Hone your organizational structure for transition, and document existing processes and systems that add value.

Target Relationships

Identify characteristics of ideal potential acquirers.

Acquisition Roadmap

Set actionable revenue and organization targets to reach your goal transition date.

Our Business Planning Roadmap


We listen to understand your desired outcomes. You may already have business goals or we can define them together through a guided workshop.


We look at your business from all angles by researching your competitors, talking to your team members, partners, and clients, and analyzing data from your business.


We craft our analysis of your competition, positioning, key messages, operations, organization, and finances into an actionable plan to help you accomplish your goals.

Take the Next Step

We can provide ongoing business consulting and goal accountability check-ins as you implement your plan. We may also transition into more in-depth marketing planning and/or implementation.

Kristine and the Gladiator team have been instrumental in our introduction to new markets. Kristine knows our industry firsthand and she has guided our efforts as we have entered new territories for our line of Professional Services. We are very pleased with our relationship with Gladiator and see them as a vital part of our Marketing and Business Development strategy.

Mike Lackey, LCCx

Get started with a free business planning strategy session.

Business Planning Insights

a cup of coffee with a good business plan idea sketch

8 Qualities of a Good Business Plan

One of the first things we ask each new client is whether they have an up-to-date business plan. This puzzles some people. “What does my business plan have to do with redoing my website, or getting more leads?” More than

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12 days of marketing

12 Days of Marketing

We’re rounding up marketing best practices we’ve suggested to clients this past year. From a marketing plan to a CRM, we’re laying out the best ways to get the most out of 2021 in our 12 Days of Marketing wrap-up.

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Get Your Free Marketing Plan Checklist

A strategic marketing plan helps your team work effectively toward the same goals. Use this checklist to review your current marketing strategy for gaps, or to help you develop a new marketing plan from scratch.