How Do You Build A Brand That Lasts

build a brand

Branding is a word that lives in the ears of everyone in the business world as a high -pitched and consistent ring. “Are we growing the brand?” “Are we hurting the brand?” “Yes, but it needs to have our branding on it.”  It’s there because branding can have a huge impact on the perceived value […]

Company Holiday Newsletter Best Practices

Company Holiday Newsletter Best Practices

The holidays are fast approaching which means it’s time to write your company holiday newsletter. Do you have a plan? The holiday newsletter is a great opportunity to re-engage your email audience. Here are some ways to make the most of it. Planning Plan Ahead We understand the holidays come fast, which is why it’s […]

How to Plan a Virtual Event

How To Plan A Virtual Event

In the Covid era, B2B companies have been forced to consider how they incorporate digital tools for virtual team meetings, virtual client meetings, and virtual events. In particular, moving to virtual events comes with a new type of event planning and promotion. In the following article, we’ll walk you through a high-level outline of what […]

Guide to SEO for B2B Companies

SEO (Search Engine Optimization) is the process of generating organic (or unpaid) traffic to your website using strategically placed keywords and links throughout your website content and backend (or website building program). The goal of this strategy is to get your website and/or brand in front of people that would be ideal clients by ranking […]

Why You Need a CRM for B2B Marketing

Why You Need a CRM - What it's used for in B2B marketing

Do you have a CRM? Do you use it? Do you wonder what a CRM even is? If you are engaging in B2B marketing and sales, these are important questions to answer. From our perspective the best CRM is like the best sunscreen – it’s one that you use consistently. But many businesses are missing […]

How a Fractional CMO Can Support Your Marketing Team

Achieving effective, strategic, cross-channel marketing for small businesses can be tricky. Limited staff and budgets often lead to team members wearing multiple hats and being spread thin across a vast and varying marketing to-do list. So, where does growth-focused, revenue-driving marketing fit in? Everyone has a marketing mix and an outbound—maybe even inbound—cadence, but a […]

Biz Dev and Marketing Best Practices for the A/E/C Industry

Marketing for the AE industry has its own unique challenges and rewards.  The most convenient parts of marketing for AE include: There is never a shortage of content for the website, social, email, etc. The constant stream of newly completed projects mean you will never run out of great content. The digital presence can be […]

Is Your B2B Company Ready to Build a Social Media Presence?

B2B social media presence, person typing on a laptop with social media likes and notification icons on keyboard

Is a digital presence necessary for B2B companies? Absolutely yes, 100% it is and this includes social media. However, certain questions must be answered to make a B2B company’s presence on social media meaningful.  The most important questions to answer are:  What content should be prioritized?Why should a B2B company put thought and effort into […]

How Do You Know It’s Time for a Rebrand?

You are out at a networking event (pre-global pandemic) and you are crushing it, captivating bystanders with tales of how your new product/service is disrupting and forever changing the face of the industry. You did it! They want to know more and have requested a business card. You pause. You have a business card but […]

What Happens if You Don’t Have a Marketing Plan?

What happens if you don't have a marketing plan? Close-up of crumpled paper on table with unhappy businesswoman

A while back we went into the reasons why you should formalize a strategic marketing plan. But what happens if you don’t have a marketing plan? Symptoms 1. Reactive and Disorganized Efforts Without a documented plan, your marketing activities become reactive and disorganized. Switching your priorities every week (or every day!) leads to a lot […]