Maximizing Effectiveness: How Marketing Can Transform Your Sales Processes

Efficient sales processes

Efficient and effective sales processes are essential for success. However, many organizations struggle with sales challenges that hinder their growth. You’re wondering, “Why are the marketing people talking about sales?” or maybe, “How can marketing play a role in overcoming the hurdles to elevating your sales game?” Let’s dive into some key sales challenges and […]

Unlocking Hidden Opportunities: Why Reconnecting with Past Clients Beats Chasing Cold Leads

Chasing cold leads

In B2B sales departments, the race to acquire new leads often overshadows the untapped resources of past clients. Engaging with former customers is not just a courtesy follow-up; it’s a strategic move that can save time, money, and resources. Let’s take a look at the undeniable benefits of re-establishing connections with previous clients before venturing […]

Fractional CMOs: Unlocking New Possibilities Within Your Sales Department

fractional cmos maximize sales efforts

Are you looking for ways to maximize your sales efforts? It may be time to take a look at how your company prioritizes, develops, and maintains sales resources. And more importantly, how sales and marketing work together to educate, engage, and convert prospects. Fractional Chief Marketing Officers (CMOs) can be the key to unlocking new […]

What Is A Fractional CMO?

fractional cmo services

A Fractional Chief Marketing Officer (FCMO) is a marketing executive or consultant who offers marketing services to organizations on an as-needed basis. Fractional CMOs help companies by identifying and leading strategic initiatives that may be too complex for internal staff alone. In many cases, a Fractional CMO provides part-time (fractional) support when an organization doesn’t […]

How Fractional CMOs Supports Sales Leadership Through Sales Enablement

How can marketing help address sales challenges? If a sales department is not large enough to include sales enablement staff, marketing tends to take on these tasks in partnership with sales leadership. Collaborate with the creatives and strategists to optimize your processes, tools, and templates so that every bit of effort the sales teams puts […]

Top 5 Challenges Fractional CMOs Can Support for Sales Teams

Top 5 Challenges Fractional CMOs Can Support for Sales Teams

B2B sales in the digital space has its positives and negatives. Everyone is online, but is it for entertainment or solutions? When is your target audience more receptive to hearing about your offering? On what platform? This leaves the gap between high-performing and low-performing salespeople or even teams pretty wide, which impacts revenue. So, what’s […]

Ensuring Business Continuity: Effective Account Creation & Access Management

Account Creation and Access Management

As more business and marketing tools become subscription-based or at least behind a login, account creation and access management processes are increasingly important to operational continuity. When an account owner departs or a new consultant is being onboarded, an unforeseen challenge that many face is the transition of account access. This issue becomes particularly critical […]

Microsoft Teams Features You’re Not Using

Microsoft Teams Features

Are you getting the most out of Microsoft Teams? This popular collaboration platform is used by organizations of all sizes throughout the U.S. and around the globe. It offers a range of features to make managing projects and teams easier, but many users don’t take full advantage of all that it has to offer by […]

Using Microsoft Teams For Optimized Communication

Microsoft Teams for Optimized Communication

Digital collaboration has become increasingly important as we continue our course of redefining the workplace post-pandemic. There are dozens of internal communication tools designed specifically for organizations to achieve this goal. Through industry trends, recommendations, vetting and research, each business chooses the one they think is right for them based on the tool’s benefits and […]

Three Factors That Can Improve Website Lead Generation

Improve website lead generation

When your website isn’t generating the volume of leads you desire, it’s easy to blame poor performance on bad design, low traffic or lack of video content and to stop improving your website altogether. But that doesn’t mean it’s time to give up or to go through a full redesign, which can be expensive.  Before […]

Four Reasons Why You Shouldn’t Name A Business After Yourself

name a business after yourself

You have an idea, a passionate purpose that you want to dedicate your career to. Time to go into business…now, what do you call it?  The temptation to name a business after yourself is real. It might feel like you’re creating a legacy for your family that can be enjoyed in the generations to come. […]

Annual Business Analysis: The Key To A Successful Start After The Holidays

annual business analysis

The holiday season is filled with beauty but tends to be chaotic. It’s not uncommon to be running around with your hair on fire trying to get a thousand errands done while juggling multiple priorities. There are presents to buy, meals to cook, activities to plan, and guests to entertain. With all this commotion, it’s […]