Why You Need a CRM for B2B Marketing

Why You Need a CRM - What it's used for in B2B marketing

Do you have a CRM? Do you use it? Do you wonder what a CRM even is? If you are engaging in B2B marketing and sales, these are important questions to answer. From our perspective the best CRM is like the best sunscreen – it’s one that you use consistently. But many businesses are missing […]

8 Qualities of a Good Business Plan

a cup of coffee with a good business plan idea sketch

One of the first things we ask each new client is whether they have an up-to-date business plan. This puzzles some people. “What does my business plan have to do with redoing my website, or getting more leads?” More than you might think. Many owners think of a business plan as a complex document that’s […]

Why Should You Formalize Your Strategic Marketing Plan?

Two women outlining the importance of marketing planning

In the same way that companies seek to understand the needs of their clients so that they can deliver the most useful solutions, the purpose of a Strategic Marketing Plan is to understand the goals of a company and prepare the company’s foundation for growth. That growth cannot, and will not, happen efficiently without internal […]

Why Gladiator Consulting Is A Better CMO Than I Will Ever Be

There’s an old saying about being a “Jack of all trades, but a master of none.” I have come to find a slightly different saying to be more accurate: A Jack of all trades is a master of none, but oftentimes better than a master of one. Unknown The needs of small businesses are diverse […]