Why fractional CMOs are a good investment

What is a Fractional CMO?

A Fractional CMO is an outsourced marketing executive that helps with customer acquisition, sales development, and company growth. They provide executive-level experience on a part-time basis, and their chief role is to translate the company’s vision into a strategic plan, complete with prescribed tactics to drive targeted victories.

Is a Fractional CMO Right for Your Business?

Knowing when to invest in acquisition and when to outsource for crucial roles is critical to the success of your business. In our experience, here are three scenarios that warrant consideration of a fractional CMO:

  • You are a small to medium-sized business looking to grow your company without permanently increasing your overhead costs.
  • You feel that you could be doing more to align your marketing efforts with your business goals, but you do not have in-house talent to drive the effort.
  • Your C-suite is overworked or lacking the appropriate support staff to achieve your revenue goals.

As a veteran fractional CMO, we specialize in strategy, research, analysis, content development, and brand management. Our mission is to continually innovate ways to reach your marketing and sales goals while managing day-to-day challenges.

Benefits of Hiring a Fractional CMO

When companies face the challenge of creating a bridge between business operations, sales, and marketing, fractional CMOs can be instrumental leaders. With this engagement, you stand to gain:

  • Efficient and unbiased strategy, complete with long-term planning and execution, to create sustainable success 
  • Executive experience without the cost of hiring permanent staff
  • Bandwidth to focus on other tasks and missions, such as sales and operations
  • Cohesive cross-channel management for better results
  • Strategic integration of your outsourced marketing activities

Gladiator’s CMO Action Plan

Whether you are building a marketing team from the ground up or need experienced external insight to supplement your current activities, we work with you to formulate and implement a comprehensive action plan to grow your business.

As a Fractional CMO, we help with:

  1. Business planning – Building your goals into the foundation of your business
  2. Strategic marketing – Defining the path and initiatives to reach your targeted victories
  3. Brand management – Ensuring consistent and beautiful communication with your target audience

Learn more about our Fractional CMO services here.

How Do I Hire a Fractional CMO?

Reach out to us today for a free consultation. We’ll be delighted to learn about your business and help you determine if a Fractional CMO is right for you.

FAQ

How much should I spend on marketing?

On average, small to medium-sized organizations should spend between 3-15% of their annual revenue on marketing efforts. While this varies significantly based on industry, offerings, and growth stage, creating a realistic expectation of budget expenditures will help prioritize your marketing efforts.

What is the turnaround time from online form submission to being contacted by Gladiator? 

We typically respond within 24 hours. 

What are the tiers of service and prices associated with hiring a fractional CMO?

The majority of our work is done on a monthly retainer basis. That monthly retainer is customized according to the client’s budget. We are mindful of spending limits and how much effort goes into each highly prioritized initiative. 

Clients are buying a unique fractional CMO’s time and expertise. This time can be filled by executive-level strategy and planning, digital marketing, graphic designing, branding, or implementation. The blocks of time are customized to fit the client’s needs and prioritized based on goals and budget. 

What is an example of time blocking?

One example would include a CMO’s oversight plus implementation time. You can start heavy on the strategy side first, then add in marketing implementation later. Or, you might benefit from reviewing your branding and updating your website before longer-term marketing initiatives are implemented. These strategic chunks of time are reserved for each client and allow us to stay within your budget. We schedule regular check-in meetings with our clients to discuss what we can accomplish during the agreed-upon time and budget.  

If a client already has an existing marketing plan will Gladiator execute their current strategy? 

This is determined on a case by case basis. It’s important for us to understand the client’s goals and how the plan was created. We are open to reviewing and discussing a client’s existing marketing strategy.

Are consultations free of charge? 

Yes. Click here to get in touch with Gladiator Consulting. 

What timelines need to be considered?

It’s important for each client to keep Gladiator informed of priorities. Please let us know if your goals change. The more lead time you can give us, the better. Our highest quality of work comes when we are in sync.

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