How Fractional CMOs Supports Sales Leadership Through Sales Enablement
How can marketing help address sales challenges? If a sales department is not large enough to include sales enablement staff, marketing tends to take on these tasks in partnership with sales leadership. Collaborate with the creatives and strategists to optimize your processes, tools, and templates so that every bit of effort the sales teams puts […]
8 Qualities of a Good Business Plan
One of the first things we ask each new client is whether they have an up-to-date business plan. This puzzles some people. “What does my business plan have to do with redoing my website, or getting more leads?” More than you might think. Many owners think of a business plan as a complex document that’s […]
