Achieving effective, strategic, cross-channel marketing for small businesses can be tricky. Limited staff and budgets often lead to team members wearing multiple hats and being spread thin across a vast and varying marketing to-do list. So, where does growth-focused, revenue-driving marketing fit in? Everyone has a marketing mix and an
Marketing for the AE industry has its own unique challenges and rewards. The most convenient parts of marketing for AE include: There is never a shortage of content for the website, social, email, etc. The constant stream of newly completed projects mean you will never run out of great content.
You are out at a networking event (pre-global pandemic) and you are crushing it, captivating bystanders with tales of how your new product/service is disrupting and forever changing the face of the industry. You did it! They want to know more and have requested a business card. You pause. You
Your pitch deck is the crown jewel of your fundraising efforts. As a startup founder, it can be difficult to distill your entire journey, along with your hopes for the future, into a single conversation. However, telling a compelling story is essential to ensure potential investors want to know more.
HHS is a forerunner in the operational service support industry, and as Gladiators, our core objective for this client was to increase its user engagement through design. Our strategies resulted in targeted victories through streamlined user journeys, seamless sales contacts, and beautiful brand implementation. The new website easily guides users
We take all of our questions to the internet. So, naturally a high priority for lead generation is answering potential customers questions. Companies are focusing all of their energy on pumping out answers to generic questions in hopes of landing that coveted seat at the top of search results. Say
As a Black Woman, current events have put me in a bizarre position, both professionally and personally. I have seen a lot of people acknowledge their privilege publicly for the first time. When you live in that bubble of ignorance, you uphold white supremacy and, unknowingly, perpetuate racism. Acknowledging your
As a Marketer and Visual Communicator that often works with entrepreneurs and startups, it is always my goal to align and enhance the brand through messaging. In the age of search engines, the web presence is an integral part of the brand and often acts as the sole point of
When developing ABRAXAS Technology’s brand, we asked the client to tell us who they wanted to be and what they wanted to bring to the outdoor advertising industry. We consolidated the brand story down to a group of key words, which became the building blocks of their brand. LOGO The
With utilization of virtual teams and freelance hires at an all time high, finding ways to seamlessly work together is paramount in today’s workplace. As a result, there is an unprecedented number of tools designed to connect us and make work easier, but if you don’t start with a clear
A strategic marketing plan helps your team work effectively toward the same goals. Use this checklist to review your current marketing strategy for gaps, or to help you develop a new marketing plan from scratch.