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Kristine Bryant

Why Should You Formalize Your Strategic Marketing Plan?

In the same way that companies seek to understand the needs of their clients so that they can deliver the most useful solutions, the purpose of a Strategic Marketing Plan is to understand the goals of a company and prepare the company’s foundation for growth. That growth cannot, and will

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A strategic marketing plan helps your team work effectively toward the same goals. Use this checklist to review your current marketing strategy for gaps, or to help you develop a new marketing plan from scratch.