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Kristine Bryant

Why Should You Formalize Your Strategic Marketing Plan?

In the same way that companies seek to understand the needs of their clients so that they can deliver the most useful solutions, the purpose of a Strategic Marketing Plan is to understand the goals of a company and prepare the company’s foundation for growth. That growth cannot, and will

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Is Your C-Suite Overly Crowded?

How to achieve a balanced team while executing the company’s vision Startup culture has altered the concept of the C-suite and impacted hiring practices for companies in their early stages. Inspired by the ever-expanding C-suites and the hierarchical structure of large enterprises, these small companies are enticing candidates, as well

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Strategy vs. Implementation: Which One Creates Productive Growth?

You can have world-class implementation but without a strategy, how do you know it’s moving your company toward productive growth? First, let’s define productive growth by talking about what it’s not. I have seen numerous companies that have increased revenue without growing profitability, creating a long-term, sustainable business model, or

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Get Your Free Marketing Plan Checklist

A strategic marketing plan helps your team work effectively toward the same goals. Use this checklist to review your current marketing strategy for gaps, or to help you develop a new marketing plan from scratch.