Three Factors That Can Improve Website Lead Generation

Improve website lead generation

When your website isn’t generating the volume of leads you desire, it’s easy to blame poor performance on bad design, low traffic or lack of video content and to stop improving your website altogether. But that doesn’t mean it’s time to give up or to go through a full redesign, which can be expensive.  Before […]

Getting Started With Google Analytics Custom Campaigns

Google Analytics Custom Campaigns

“Are you ready to start your journey to the far-away land of marketing metrics?” As a classically-trained graphic designer, that’s exactly what measuring marketing efforts felt like; a beautiful, distant, nearly unreachable place where marketers work smarter and increase profits. After some trial and error and researching of methods, I found that marketing metrics are […]