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As the CEO and lead consultant for Gladiator Consulting, Kristine helps small, medium, and new businesses ensure their business development and marketing strategies align to drive them towards their business objectives. She has more than 13 years of experience working with businesses in a diverse mix of industries including software, cybersecurity, professional services, and architecture/engineering. She holds an Executive MBA from the UT Austin McCombs School of Business, with a special focus on Marketing.
A strategic marketing plan helps your team work effectively toward the same goals. Use this checklist to review your current marketing strategy for gaps, or to help you develop a new marketing plan from scratch.