Fractional CMO

Build Your Business Goals into the Foundation of Your Organization with a Customizable Fractional CMO

Are you able to identify what matters to your customers and speak to them in a meaningful way? Does your marketing messaging connect what your customer needs to hear with your strategic goals? Our team will do the research to create alignment and increase the value of your messaging for everyone.

Where are you on your journey?

Let us help you formulate and implement a comprehensive marketing strategy to achieve your business goals. You can choose from three different levels of customizable Fractional CMO support to match your current needs.

Fractional Marketing Leadership

You can benefit from an experienced CMO without adding an executive salary to your budget. Gladiator will create a targeted strategic marketing plan and then provide ongoing direction during execution.

Fractional Marketing Department

Are you just starting to build your marketing team? Enlist ours! We combine the diverse skills of our Gladiators to build your strategic marketing plan, implement activities, provide measurement and accountability, and offer sales support.

Strategic Marketing Plans

Have you created a roadmap of your marketing and sales touch points and messages? Are you tracking your buyer’s journey and focusing on the channels and messages that are most important to your audience? If you aren’t sure, we will evaluate and align your organization’s priorities to increase the effectiveness of your inbound and outbound efforts.

Evaluate

Assess where you are, where you want to go, and what steps are needed to get there

What are your challenges?
Tell us what about your business is keeping you up at night. Where are you finding it difficult to reach your goals?

What are your goals?
Your goals form the foundation of all our efforts. We can help you refine your existing goals or let us define them together through a guided workshop.

What is working?
We analyze what your business is doing well and determine how to build on it.

In-Depth Reviews
Our Gladiators thoroughly review your website, collateral, and digital marketing to create prioritized action items based on our years of experience.

Strategize

Build a plan to ensure every step takes you closer to your goal

Audience Definition & Messaging
Identify your most valuable target audience and create messages to address what’s important to them at each touchpoint of their buying journey.

Prioritized Activities
Focus your resources on the activities that are most important to driving value for your customers and reaching your business goals.

Cross-Channel Alignment
Ensure that all of your marketing resources and activities are aligned to work efficiently toward your goals.

Defining Measurements
How will you know if you have succeeded? We help you identify the measurements to track progress toward your goals.

Implement

Execute your strategic plan and adapt as needed

Cross-Channel Organization
Gladiator provides cohesive cross-channel management of your marketing activities for better results. This includes:

  • Branding
  • Websites
  • Email
  • Collateral
  • Social
  • Content Marketing
  • Advertising
  • Business Development

Integration of Dispersed Activities
We coordinate the activities of your existing marketing team members or freelancers as well as our own (as needed) to ensure everyone is working toward the same goals.

Leverage Existing Resources
We make the most out of the marketing and sales collateral you already have by identifying where it can be most useful and how it can be improved.

Create New Resources
Based on your strategic marketing plan, we create new collateral and content as prioritized.

Support Existing Staff
Our drive is to support your team in achieving your goals, not to replace them. We customize our implementation scope based on your available resources and can provide templates and training to develop your team.

Measure

Track progress toward your goals and adjust activities based on data

Report
Understand where you are now in relation to the goals and benchmarks outlined in your strategy with transparent reporting.

Adjust
We make regular assessments of the effectiveness of strategies and make changes based on what we learn.

Victory

Let’s set a strong foundation for your business from the beginning!

Words from

Our Victors

  • I have had the pleasure of working with Gladiator in two of my executive roles. They provided support to all strategic initiatives, from speaking engagements and events to website updates and driving thought leadership. Gladiator elevated and streamlined the presentation of our service offering, while giving each company a visual language all its own. Their ability to present highly technical material in a way that can be easily understood has been of enormous value.

    Joel Bagnal

    Vericlave
  • Gladiator Consulting has been a great strategic partner in helping us develop and market the vision of BLNDED. They have been a day one supporter, helping us realize our true potential in creating a more inclusive business, tech, and media ecosystem. 

    Naji Kelley

    BLNDED Media
  • Gladiator has been able to help raise awareness and generate interest in our disruptive technology on a limited and constrained budget. They have impressed us and performed remarkably well.

    James P. Koen, CEO

    Midas Green Technologies LLC
  • The Gladiator Team is amazing! They touched every aspect of Vericlave’s marketing. We worked hard to explain technical concepts in simplistic terms and the resulting infographics and animated videos were fantastic! The team shared monthly metrics for web traffic, social media, the newsletter, and email campaigns. I enjoyed working with the entire Gladiator Team so much, I have referred them to other businesses.

    Carolyn Jenkins

    Vericlave
Strategic Marketing Insights

How do you know it’s time for a rebrand?

You are out at a networking event (pre-global pandemic) and you are crushing it, captivating bystanders with tales of how your new product/service is disrupting and forever changing the face of the industry. You did

Read More »

Contact Us For A Free Consultation

Request your free website review

We’re offering a free website review to startup businesses who want to:

  • Pivot to a new strategy or growth phase
  • Launch a new product or service line
  • Make website improvements, but need strategic input

If you’re not satisfied with your website performance but aren’t sure what to do about it, let’s talk.