Build Your Business Goals into the Foundation of Your Organization with a Customizable Fractional CMO
Are you able to identify what matters to your customers and speak to them in a meaningful way? Does your marketing messaging connect what your customer needs to hear with your strategic goals? Our team will do the research to create alignment and increase the value of your messaging for everyone.
Where are you on your journey?
Let us help you formulate and implement a comprehensive marketing strategy to achieve your business goals. You can choose from three different levels of customizable Fractional CMO support to match your current needs.
Fractional Marketing Leadership
You can benefit from an experienced CMO without adding an executive salary to your budget. Gladiator will create a targeted strategic marketing plan and then provide ongoing direction during execution.
Fractional Marketing Department
Are you just starting to build your marketing team? Enlist ours! We combine the diverse skills of our Gladiators to build your strategic marketing plan, implement activities, provide measurement and accountability, and offer sales support.
Strategic Marketing Plans
Have you created a roadmap of your marketing and sales touch points and messages? Are you tracking your buyer’s journey and focusing on the channels and messages that are most important to your audience? If you aren’t sure, we will evaluate and align your organization’s priorities to increase the effectiveness of your inbound and outbound efforts.
Assess where you are, where you want to go, and what steps are needed to get there
What are your challenges?
Tell us what about your business is keeping you up at night. Where are you finding it difficult to reach your goals?
What are your goals?
Your goals form the foundation of all our efforts. We can help you refine your existing goals or let us define them together through a guided workshop.
What is working?
We analyze what your business is doing well and determine how to build on it.
Our Gladiators thoroughly review your website, collateral, and digital marketing to create prioritized action items based on our years of experience.
Build a plan to ensure every step takes you closer to your goal
Audience Definition & Messaging
Identify your most valuable target audience and create messages to address what’s important to them at each touchpoint of their buying journey.
Focus your resources on the activities that are most important to driving value for your customers and reaching your business goals.
Ensure that all of your marketing resources and activities are aligned to work efficiently toward your goals.
How will you know if you have succeeded? We help you identify the measurements to track progress toward your goals.
Execute your strategic plan and adapt as needed
Gladiator provides cohesive cross-channel management of your marketing activities for better results. This includes:
- Content Marketing
- Business Development
Integration of Dispersed Activities
We coordinate the activities of your existing marketing team members or freelancers as well as our own (as needed) to ensure everyone is working toward the same goals.
Leverage Existing Resources
We make the most out of the marketing and sales collateral you already have by identifying where it can be most useful and how it can be improved.
Create New Resources
Based on your strategic marketing plan, we create new collateral and content as prioritized.
Support Existing Staff
Our drive is to support your team in achieving your goals, not to replace them. We customize our implementation scope based on your available resources and can provide templates and training to develop your team.
Track progress toward your goals and adjust activities based on data
Understand where you are now in relation to the goals and benchmarks outlined in your strategy with transparent reporting.
We make regular assessments of the effectiveness of strategies and make changes based on what we learn.
Let’s set a strong foundation for your business from the beginning!
I have had the pleasure of working with Gladiator in two of my executive roles. They provided support to all strategic initiatives, from speaking engagements and events to website updates and driving thought leadership. Gladiator elevated and streamlined the presentation of our service offering, while giving each company a visual language all its own. Their ability to present highly technical material in a way that can be easily understood has been of enormous value.
Gladiator Consulting has been a great strategic partner in helping us develop and market the vision of BLNDED. They have been a day one supporter, helping us realize our true potential in creating a more inclusive business, tech, and media ecosystem.
Gladiator has been able to help raise awareness and generate interest in our disruptive technology on a limited and constrained budget. They have impressed us and performed remarkably well.
James P. Koen, CEO
The Gladiator Team is amazing! They touched every aspect of Vericlave’s marketing. We worked hard to explain technical concepts in simplistic terms and the resulting infographics and animated videos were fantastic! The team shared monthly metrics for web traffic, social media, the newsletter, and email campaigns. I enjoyed working with the entire Gladiator Team so much, I have referred them to other businesses.
Is a digital presence necessary for B2B companies? Absolutely yes, 100% it is and this includes social media. However, certain questions must be answered to make a B2B company’s presence on social media meaningful. The