Fractional CMO
Build Your Business Goals into the Foundation of Your Organization with a Customizable Fractional CMO
Are you able to identify what matters to your customers and speak to them in a meaningful way? Does your marketing messaging connect what your customer needs to hear with your strategic goals? Our team will do the research to create alignment and increase the value of your messaging for everyone.
Where are you on your journey?
Let us help you formulate and implement a comprehensive marketing strategy to achieve your business goals. You can choose from three different levels of customizable Fractional CMO support to match your current needs.
Fractional Marketing Leadership
You can benefit from an experienced CMO without adding an executive salary to your budget. Gladiator will create a targeted strategic marketing plan and then provide ongoing direction during execution.
Fractional Marketing Department
Are you just starting to build your marketing team? Enlist ours! We combine the diverse skills of our Gladiators to build your strategic marketing plan, implement activities, provide measurement and accountability, and offer sales support.
Strategic Marketing Plans
Have you created a roadmap of your marketing and sales touch points and messages? Are you tracking your buyer’s journey and focusing on the channels and messages that are most important to your audience? If you aren’t sure, we will evaluate and align your organization’s priorities to increase the effectiveness of your inbound and outbound efforts.
Evaluate
Assess where you are, where you want to go, and what steps are needed to get there
What are your challenges?
Tell us what about your business is keeping you up at night. Where are you finding it difficult to reach your goals?
What are your goals?
Your goals form the foundation of all our efforts. We can help you refine your existing goals or let us define them together through a guided workshop.
What is working?
We analyze what your business is doing well and determine how to build on it.
In-Depth Reviews
Our Gladiators thoroughly review your website, collateral, and digital marketing to create prioritized action items based on our years of experience.
Strategize
Build a plan to ensure every step takes you closer to your goal
Audience Definition & Messaging
Identify your most valuable target audience and create messages to address what’s important to them at each touchpoint of their buying journey.
Prioritized Activities
Focus your resources on the activities that are most important to driving value for your customers and reaching your business goals.
Cross-Channel Alignment
Ensure that all of your marketing resources and activities are aligned to work efficiently toward your goals.
Defining Measurements
How will you know if you have succeeded? We help you identify the measurements to track progress toward your goals.
Implement
Execute your strategic plan and adapt as needed
Cross-Channel Organization
Gladiator provides cohesive cross-channel management of your marketing activities for better results. This includes:
- Branding
- Websites
- Collateral
- Social
- Content Marketing
- Advertising
- Business Development
Integration of Dispersed Activities
We coordinate the activities of your existing marketing team members or freelancers as well as our own (as needed) to ensure everyone is working toward the same goals.
Leverage Existing Resources
We make the most out of the marketing and sales collateral you already have by identifying where it can be most useful and how it can be improved.
Create New Resources
Based on your strategic marketing plan, we create new collateral and content as prioritized.
Support Existing Staff
Our drive is to support your team in achieving your goals, not to replace them. We customize our implementation scope based on your available resources and can provide templates and training to develop your team.
Measure
Track progress toward your goals and adjust activities based on data
Report
Understand where you are now in relation to the goals and benchmarks outlined in your strategy with transparent reporting.
Adjust
We make regular assessments of the effectiveness of strategies and make changes based on what we learn.
Victory
Let’s set a strong foundation for your business from the beginning!
Words from
Our Victors
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