Fractional CMO
Do you need a fractional CMO?
You NeedStrategy
You do not have a strategy that connects your marketing efforts to your business goals
You NeedEfficiency
You are lacking a foundation of processes to transition strategy into implementation
You NeedVisibility
You aren't measuring how your marketing efforts are contributing to growth
You NeedIntegration
Your marketing team is disconnected from sales and cannot facilitate sales enablement initiatives
Business-First Marketing for Your Small Business
Your business goals are the lifeline of your company and marketing is one of the tools to ensure the flow of business. Are your goals aligned with your efforts? Gladiator Consulting designs your marketing efforts through strategy, the bridge between your goals and your marketing activities.
By combining marketing strategy, creative direction, implementation, and measurement, we optimize your marketing to drive growth.
Marketing Leadership & Strategic Plans
Marketing Plan
- Go-to-market analysis
- Competitive analysis
- Positioning
- Messaging
By combining marketing strategy, creative direction, implementation, and measurement, we optimize your marketing to drive growth.
Creative Direction & Brand Management
Brand Management
- Establishing or refining the visual direction
- Maintaining consistency across marketing channels
- Developing templates for collateral
- Voice & messaging
- Content strategy and processes
Marketing Implementation & Analytics
Implementation
- Website
- Social media
Analytics
- Tracking progress toward goals
- Social analytics
- Website analytics
- Email a
Evaluate
Assess where you are, where you want to go, and what steps are needed to get there
What are your challenges?
Tell us what about your business is keeping you up at night. Where are you finding it difficult to reach your goals?
What are your goals?
Your goals form the foundation of all our efforts. We can help you refine your existing goals or let us define them together through a guided workshop.
What is working?
We analyze what your business is doing well and determine how to build on it.
In-Depth Reviews
Our Gladiators thoroughly review your website, collateral, and digital marketing to create prioritized action items based on our years of experience.
Strategize
Build a plan to ensure every step takes you closer to your goal
Audience Definition & Messaging
Identify your most valuable target audience and create messages to address what’s important to them at each touchpoint of their buying journey.
Prioritized Activities
Focus your resources on the activities that are most important to driving value for your customers and reaching your business goals.
Cross-Channel Alignment
Ensure that all of your marketing resources and activities are aligned to work efficiently toward your goals.
Defining Measurements
How will you know if you have succeeded? We help you identify the measurements to track progress toward your goals.
Implement
Execute your strategic plan and adapt as needed
Cross-Channel Organization
Gladiator provides cohesive cross-channel management of your marketing activities for better results. This includes:
- Branding
- Websites
- Collateral
- Social
- Content Marketing
- Advertising
- Business Development
Integration of Dispersed Activities
We coordinate the activities of your existing marketing team members or freelancers as well as our own (as needed) to ensure everyone is working toward the same goals.
Leverage Existing Resources
We make the most out of the marketing and sales collateral you already have by identifying where it can be most useful and how it can be improved.
Create New Resources
Based on your strategic marketing plan, we create new collateral and content as prioritized.
Support Existing Staff
Our drive is to support your team in achieving your goals, not to replace them. We customize our implementation scope based on your available resources and can provide templates and training to develop your team.
Measure
Track progress toward your goals and adjust activities based on data
Report
Understand where you are now in relation to the goals and benchmarks outlined in your strategy with transparent reporting.
Adjust
We make regular assessments of the effectiveness of strategies and make changes based on what we learn.
Words from
Our Victors
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