Why Fractional CMOs are a Good Investment

By Nakevia Miller

What is a Fractional CMO?

A Fractional CMO is an outsourced marketing executive that helps with customer acquisition, sales development, and company growth. They provide executive-level experience on a part-time basis, and their chief role is to translate the company’s vision into a strategic plan, complete with prescribed tactics to drive targeted victories.

Is a Fractional CMO Right for Your Business?

Knowing when to invest in acquisition and when to outsource for crucial roles is critical to the success of your business. In our experience, here are three scenarios that warrant consideration of a fractional CMO:

  • You are a small to medium-sized business looking to grow your companywithout permanently increasing your overhead costs.
  • You feel that you could be doing more to align your marketing efforts with your business goals, but you do not have in-house talent to drive the effort.
  • Your C-suite is overworked or lacking the appropriate support staff to achieve your revenue goals.

As a veteran fractional CMO, we specialize in strategy, research, analysis, content development, and brand management. Our mission is to continually innovate ways to reach your marketing and sales goals while managing day-to-day challenges.

Benefits of Hiring a Fractional CMO

When companies face the challenge of creating a bridge between business operations, sales, and marketing, fractional CMOs can be instrumental leaders. With this engagement, you stand to gain:

  • Efficient and unbiased strategy, complete with long-term planning and execution, to create sustainable success 
  • Executive experience without the cost of hiring permanent staff
  • Bandwidth to focus on other tasks and missions, such as sales and operations
  • Cohesive cross-channel management for better results
  • Strategic integration of your outsourced marketing activities

Gladiator’s CMO Action Plan

Whether you are building a marketing team from the ground up or need experienced external insight to supplement your current activities, we work with you to formulate and implement a comprehensive action plan to grow your business.

As a Fractional CMO, we help with:

  1. Business planning – Building your goals into the foundation of your business
  2. Strategic marketing – Defining the path and initiatives to reach your targeted victories
  3. Brand management – Ensuring consistent and beautiful communication with your target audience

Learn more about our Fractional CMO services here.

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