Flexible Pricing for Fractional
Marketing Services
Wondering what Fractional CMO or marketing implementation support for your organization might cost?
We are a flexible Fractional CMO + Marketing Implementation team that can meet your company where you are. Our ultimate goal is to move our clients through each marketing support phase outlined below and eventually phase out after we have helped you build your own internal marketing department.
Fractional CMO + Marketing Operations (FCMO+O)
Set or Reset Your Foundation
Starting at
$3-5k
Monthly
Website Review
Social Media Review
Collateral Review
Brand Review
Brand Messaging Guide
Process Documentation
Account Creation
Basic Marketing Implementation (typically 1 prioritized channel)
Create Alignment and Efficiencies
Starting at
$7-10k
Monthly
Includes Everything Listed Under Equip
Marketing Plan
Workshops
Multi-Channel Marketing Implementation
Marketing Process Documentation
Brand Messaging Guide
Social Media Guidelines
Build
Authority
Starting at
$8k
Monthly
Includes Everything Listed Under Equip and Fortify
Development of Multiple Marketing Sales Funnels
Fractional CMO (FCMO)
$175-250
Hourly
$7k+
Business & Strategic Marketing Plans
In addition to marketing support levels being based on a business’s budget, goals, and the complexity of its marketing needs, there are add-on services that may impact the price of an engagement with Gladiator.
We are not an agency. We work from planned schedules as often as possible. We understand that things come up and priorities change. The Gladiator team will do our best to meet our clients’ needs. However, after the third expedited request in a 60 day period, clients may be subject to rush fees.
Based on your budget, you will be allocated a meeting cadence and/or given a budget of meeting hours per month. Workshops and other discovery meetings do not count towards the budget. Any all day meetings, retreats, or recurring meetings outside of the original budget may incur hourly fees and travel/expenses.
Your website is a huge part of your marketing efforts and we will always work to make it the best it can be. New websites, rebuilds, redesigns, and ecommerce additions will be scoped as amendments to existing retainers, as this work requires extra time outside of managing the marketing cadence. Website projects can be done under retainers with the understanding that some marketing activities will need to slow or stop to accommodate the time commitment.
Paid ads are essential to growing your audience and we are happy to support this activity. The ad spend for paid campaigns is not included in our monthly fees. A budget will be recommended during the planning of the campaign and a payment method will need to be provided at launch.
Gladiator will edit existing video, write scripts, schedule video posts to platforms, and art direct internal video teams when contract scope dictates. High production value videos, podcasts, and reoccuring video publishing will need to be negotiated during the contract phase. Any video work requests post-contract may be subject to additional fees. Video work includes but is not limited to video filming, editing, and/or production work.
Gladiator will support podcasts, if support activities are negotiated in the current contract. Podcast support is typically limited to promotional activities and project management. Podcasts recording, editing, and publishing is not currently in our offering, however we can accommodate these activities with subcontractors.
All photography will be handled by third-parties at the clients expense. Gladiator can coordinate quotes, project manage, art direct, and support final image selection.
All paid publication opportunities will be researched and presented to clients with budget recommendations. Gladiator will support the content creation and coordination with third parties. Client will be responsible for all PR expenses.
Basic Content Creation
Limited Channels
$3-6K/Mo
This is a good option for your organization if you:
- Need a “proof of life” digital presence
- Are going through a transitional phase like an acquisition
- Are actively fundraising, but have operational capital
- Have limited internal marketing support or need to extend bandwidth
Strategy Development
This level involves more comprehensive marketing strategy development, including the identification of target audiences, competitive analysis, and setting clear objectives.
Content Creation
Businesses receive more sophisticated content creation services, such as blog posts, videos, and graphics designed to engage and convert potential customers.
Multiple Channels
Intermediate marketing support often extends to multiple marketing channels, such as social media, email marketing, search engine optimization (SEO), and sales enablement.
Analytics and Reporting
More advanced analytics and reporting tools are employed to measure the effectiveness of marketing efforts. Data-driven insights help fine-tune strategies.
$7-10K/Mo
This is a good option for your organization if you are:
- Looking to expand marketing operations or supplement internal marketing bandwidth
- Pursuing acquisition
- Building alignment between sales and marketing departments
- Optimizing and documenting marketing processes
- Disengaging an ineffective marketing agency
Comprehensive Strategy
This level offers a holistic marketing strategy that encompasses various channels and touchpoints, both online and offline. It’s designed to create a seamless customer journey.
High-Quality Content
Businesses receive top-notch content creation services, including professionally produced videos, interactive content, and personalized marketing materials tailored to specific customer segments.
Multi-Channel Integration
Marketing efforts are coordinated across multiple channels, ensuring a consistent brand message and optimized customer experience. This can include social media, email, SEO, PPC, content marketing, influencer marketing, and even traditional advertising.
Advanced Analytics and Automation
Robust analytics tools and marketing automation platforms are utilized to track performance across all channels, allowing for real-time adjustments and personalized customer interactions.
Dedicated Team
Full-scale marketing support often includes a dedicated team of marketing experts, including strategists, content creators, designers, data analysts, and campaign managers.
$8K+/Mo
This is a good option for your organization if you are:
- A company that wants to grow your sales capabilities
- Ready to scale quickly
- Looking to build your marketing department in alignment with business goals
As a consultant, we assess and create a plan to align your business and sales goals with your marketing actions. We then consult with your internal marketing and sales departments to implement the plan.
Consultation
At this level, businesses typically receive basic guidance and advice. This may include a one-time consultation or ongoing access to marketing professionals who provide recommendations on marketing strategies and tactics to be executed by your internal resources.
Strategic Marketing Plan
Business Plan
This is a good option for your organization if you:
- Lacking executive-level leadership for marketing
- Looking for a second opinion on growth strategy
- Seeking exit strategy or transition planning
Planning Services
BASIC
- 1-2 products / 1-2 markets or industries
- $7K+
- (60 days)
ADVANCED
- Multiple products / Multiple markets or industries
- $10 – $17K
- (60 days)
Consulting
HOURLY
- $175-250/hr
- Timeline Flexible
Our pricing is flexible and we are here to help. Smaller businesses may start with entry-level support and gradually scale up, while larger enterprises with more resources may opt for comprehensive, multi-channel support to maximize their marketing impact. Gladiator is your Fractional CMO complete with the internal resources to help set your marketing operations up for a strategic victory.