O'Connell Robertson
Case Study
Our work with O’Connell Robertson is one example in which Gladiator combined our resources to support an existing team, developed and implemented a more structured and strategic approach to marketing, and was able to hand off these process improvements to the organization’s new marketing leadership.
Results Highlights
Audience Increase
156% increase in LinkedIn
audience size
Engagement increase
125% increase in LinkedIn
engagements
High-quality content
Creation of high-quality thought leadership content across services and target industries
Consistent digital presence
Improved consistency in frequency, design, and messaging alignment for company’s digital presence
Valuable interactions
Custom-designed booth backdrop was seen by 4,000+ TASA attendees, leading to hundreds of valuable interactions
Challenge
A Texas-based architecture, engineering, and construction firm, O’Connnell Robertson was looking to more clearly define the scope and responsibilities of its marketing director role. The structure and responsibilities of O’Connell Robertson’s marketing department were not clearly documented or consistently implemented. The lack of clarity was causing uncertainty about roles and responsibilities for the marketing director, business development unit, and communications team members.
Solution
Gladiator was able to achieve victory for O’Connell Robertson by creating and managing their strategic communications plan consisting of social media management, email campaigns, digital articles, press releases, and graphic design work. In addition to communication strategy, Gladiator provided services including:
- Seamless integration with existing O’Connell Robertson team members
- Definition of roles and responsibilities
- Process accountability
- Event coordination for industry conferences
- Award submissions
- Request for Qualifications strategy and quality control
- Content creation (internal and external articles, brochures, flyers, graphics)
Results
As a result of Gladiator fighting for O’Connell Robertson, a new Director of Marketing and Strategic Growth was hired with a clear understanding of what the role entails and the future direction of the organization. O’Connell Robertson experienced how effective marketing leadership can make a difference in their organization and was able to clearly define the skills that were required for candidates. The organization gained deeper insight into its internal processes and was able to be more consistent with its marketing efforts. Additionally, O’Connell Robertson’s perception of remote collaboration enabled them to broaden their search for candidates.
Our work with O’Connell Robertson represents the way Gladiator prefers to support organizations. We help improve the marketing function and support the organization as it grows by re-aligning responsibilities and marketing initiatives with clear goals and metrics. Gladiator integrates into the organization, with existing team members and resources, improves and refines marketing strategy and functions, and then exits when the organization is more effectively positioned for growth.
Words from
Amy Jones
President/CEO
The Gladiator team has provided our Firm with added resources in multiple areas of strategic marketing and communications expertise, acting as an extension of our own Team. They have provided leadership in plan development and hands-on expertise in areas including graphic design, writing, and editing, serving as a thought partner and advisor to our internal staff. Their positivity and responsiveness have allowed us to forge ahead in developing and implementing purposeful plans to pursue and win work in a very competitive environment.
Gladiator can help you achieve a victory
Connect with us for a free consultation and let us know your vision.
