HHS is a forerunner in the operational service support industry, and as Gladiators, our core objective for this client was to increase its user engagement through design. Our strategies resulted in targeted victories through beautiful brand implementation, streamlined user journeys, and seamless sales contacts. The new website easily guides users through the service offerings for each industry and allows them to connect with the HHS sales team while prioritizing a mobile-friendly experience.
- Homepage optimizations decreased the bounce rate on the homepage from an average of 62.5% to an average of just 35.8% with the new design. That’s a 42.7% improvement.
- Landing page methodology and custom form fields led to site-wide contact form completion rates increasing by 434% on the new site compared to the same time period the year before.
- We accomplished the client’s goal of increased engagement. Comparing March – December 2019 to the same time period the year before, the organic traffic bounce rate decreased 14.9%, while time on site increased 21.7%, pages per session increased 33.3%, and organic traffic contact form submissions increased 429.6%!
- SEO improvements resulted in 369% increase in organic search impressions and a 193% increase in clicks. Our strategies improved HHS’ search ranking on 14 out of 18 strategic key terms, including allowing them to rank for 8 terms they had not ranked for previously.