Frequently Asked Questions

On average, small to medium-sized organizations should spend between 3-15% of their annual revenue on marketing efforts. While this varies significantly based on industry, offerings, and growth stage, creating a realistic expectation of budget expenditures will help prioritize your marketing efforts.

The majority of our work is done on a monthly retainer basis. That monthly retainer is customized according to the client’s budget. We are mindful of spending limits and how much effort goes into each highly prioritized initiative.


Clients are buying a unique fractional CMO’s time and expertise. This time can be filled by executive-level strategy and planning, digital marketing, graphic designing, branding, or implementation. The blocks of time are customized to fit the client’s needs and prioritized based on goals and budget.

One example would include a CMO’s oversight plus implementation time. You can start heavy on the strategy side first, then add in marketing implementation later. Or, you might benefit from reviewing your branding and updating your website before longer-term marketing initiatives are implemented. These strategic chunks of time are reserved for each client and allow us to stay within your budget. We schedule regular check-in meetings with our clients to discuss what we can accomplish during the agreed-upon time and budget.

This is determined on a case by case basis. It’s important for us to understand the client’s goals and how the plan was created. We are open to reviewing and discussing a client’s existing marketing strategy.

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It’s important for each client to keep Gladiator informed of priorities. Please let us know if your goals change. The more lead time you can give us, the better. Our highest quality of work comes when we are in sync.

Request your free website review

We’re offering a free website review to startup businesses who want to:

  • Pivot to a new strategy or growth phase
  • Launch a new product or service line
  • Make website improvements, but need strategic input

If you’re not satisfied with your website performance but aren’t sure what to do about it, let’s talk.